9 Sep 2016


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The Odlo story began in 1946 with two single sewing machines and the founder, Odd Roar Lofterod’s vision of producing top-quality sportswear. 70 years later, Odlo has established itself in the world market as a leading sports clothing brand, leading the way with unique designs, trend-led styles and advanced technological insight.

Odd Roar Junior took over the running of the company in 1979 and moved its headquarters from Norway to Switzerland in 1986. In 1987 Odd Junior and his partners launched the groundbreaking Athletic Clothing System, based on the three-layer principle. The first layer, the underwear, is designed to ensure optimum moisture management. The second layer is designed to help regulate the athlete's temperature, whilst the third provides protection from the elements. In 1994 Odlo launched its Running and Outdoor collections, and today has maintained its originally ethos of designing its clothing in-line with the principle "from the skin up". Every range has been carefully created so that each layer has a role in contributing to maximum performance and comfort.

The Odlo brand has always aspired to be “One Step Ahead”, thinking of pioneering ways to create sportswear for the modern-day athlete. To celebrate 70 years of innovation, Odlo has designed an exclusive 70th Anniversary Collection encompassing what Odlo stands for: performance, quality, individuality and timeless design.

The collection is one-of-kind, featuring a black and gold colour palette with discreet Odlo branding. All products - designed to meet the tough demands of winter sports – have the unique Odlo ribbed structure, a core technology of the brand, providing superior moisture management and temperature control. The range includes pieces that are suitable for casual leisurewear as well as extreme sporting activity.


The Evolution Warm Full-Zip Hoody, a brand new garment, has joined the Evolution underwear range. This piece, with its functional hood and full-length front zip, can be worn as both a base or mid layer incorporating Odlo’s famous seamless circular knitting technology makes it possible to integrate different functional zones without the need for additional seams. The innovative process ensures maximum comfort, preventing the chafing that can affect performance during intense activity. Wherever possible, the various functional zones are integrated without seams (such as mesh panels under the arm or on the back, and thermal zones in the kidney area). This piece is guaranteed to not let you down in the winter months.

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The range also includes the Endurban 2.0 Running Jacket, ideal for outdoor activity this season. Combining stylish design with innovative technology, this jacket uses the new Spacer material on the front made from two layers of fabric to provide natural thermal insulation. This use of hybrid technology allows the functional zones to be placed in the most effective areas, regulating body temperature and moisture management. The jacket also features closable side pockets to keep your valuables safe, ribbed cuffs and a hood for bad weather protection. This will undoubtedly be your go-to jacket for winter runs.

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For the skier, the Fab Cocoon Down Jacket will keep you warm on and off the slopes as well as being adaptable to everyday wear. This premium down jacket includes an integrated Recco reflector and an arm pocket for your ski pass. Ribbed panels under the arms provide additional ventilation and ensure a perfect fit. The jacket also includes a DWR finish with an adjustable hood and stand up rib collar for extra warmth. It has a modern look with a slim fit, a must-have for the autumn and winter months.

To finish the look, opt for the Squamish Hoody, a mid layer protecting the body from the elements. Using technically advanced fabrics, this Hoody ensure optimum temperature regulation. It is a link between the base layer and outer layer of your outfit, providing insulation and wicking moisture away from your first layer to the last.