This past year Odlo has been on a journey of rediscovery, allowing us to rethink and reshape who we are. We have dared to look beyond the ordinary conventions, which is clear in all that we do. The Fall–Winter 14 collection inspires and establishes the new Odlo, both through our products and through our spirit.
Layering is something we are extra passionate about. It serves as the core of the entire Fall–Winter 14 collection. With over 25 years experience in the field, we know everything about the Art of Layering.
Instead of being restricted by the elements, we show the consumers how easily they can adapt to their environment. As a pioneer in functional underwear and a leading innovator of sportswear, we are taking our expertise to the next level—making our line more complete than ever with the launch of Highline and Revolution.
HIGHLINE: FOR SLOPES AND SWITCHBACKS
This winter we have taken our expertise to the next level with the launch of a new line: Highline. Every layer of Highline is designed to help people with an active lifestyle benefit from Odlo quality. It’s a modern outer layer collection which is divided into two different categories: Mountain Performance and Off-Course. Mountain Performance includes premium products for ski touring and alpine skiing, whilst Off-Course offers trendy clothing for pre- and post-sport activities.
For ski touring we have used new, ultra-light and highly breathable materials. The different layers of each product are modular. Our alpine skiing products are made from only the very best 3-layer materials, which you can combine with cool insulation layers. One Highline highlight is the brand-new Off-Course line with trendy styles, such as the new down jacket.
Whether in the city or the mountains, Highline is made for you.
UNDERWEAR: THE BASIS
Functional sportswear is the basis of an active lifestyle. We have designed our underwear range to cater to every need and every preference. This winter we are launching a brand new product to complement our classic Originals and the seamless Evolution. This product has the potential to become your absolute favourite: Revolution. This new line innovatively combines the best-quality merino wool with our cutting-edge technology in a unique knitting process, combining the individual benefits of both fibres into a stylish and highly functional product.
ENDURANCE X-COUNTRY: X-COUNTRY IS COOL
X-Country is experiencing a revival, it’s time to get young and trendy. The successful Odlo ambassadors like Dario Cologna have played a big part in this revival. A quick circuit on the night track after work when you can enjoy the outdoors and fully focus on your momentum, energises your mind and body.
The new X-Country collection features quality materials, such as Gore-Tex windstopper and insulating PrimaLoft®, in an urban style with trendy layer looks and products you can mix and match. This collection has something for everyone who leads an active and sporty lifestyle. The items from this line match with your favourites from the running collection.
ENDURANCE RUNNING: AS VARIED AS YOU
Your favourite park around the corner is like a small oasis in the urban environment. Running, whether in the city or the great outdoors, offers active people like you a welcome release from everyday life. Pure enjoyment. A high-energy interlude when you can clear your head and let your body work. This running lifestyle is in and is the source of our designers’ inspiration for the new running collection.
More varied than ever, the new collection includes all types of matching outfits for different endurance sports. High-quality Gore Windstopper material and insulating PrimaLoft®, light soft shells, layered looks, urban styles, material blends and premium products for before, whilst and after running make this new collection stand out.