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NEW PARTNERSHIP WITH THE HOLMENKOLLEN SKIFESTIVAL

4 Feb 2017

Articles

BACK TO THE ROOTS!

NEW PARTNERSHIP WITH THE HOLMENKOLLEN SKIFESTIVAL FOR 3 YEARS

Femmila i Kollen foto Snorre Veggan

Odlo signed a three-year contract with the Holmenkollen Skifestival to become one of its main partners. The approx. 2’000 volunteers will be equipped with Odlo. This partnership celebrates a return to the company’s roots.

The Holmenkollen Skifestival takes annually place in March in the Norwegian capital Oslo at Holmenkollen. In addition to ski jumping on one of the most famous ski jumping hills in the world, competitions take place in the disciplines Nordic Combined, Cross-Country Skiing and Biathlon. The ski event, who celebrates its 125th anniversary this year, is one of the biggest and most famous in the whole Nordic ski circus. However, it is not just a highlight for ski enthusiasts: Thanks to après-ski parties, fireworks and concerts, the sporting event has the appearance of a folk festival.

“We are proud to be part of the Holmenkollen Skifestival. Due to our Norwegian roots, the cooperation with this event is particularly important to us. Holmenkollen Skifestival is an ideal partner for Odlo to showcase our commitment of developing performance winter sportswear,” says Odlo's Brand Director Timo Pape.

Kristin Vestgren Saeteroy, CEO of the Skifestival, comments the new partnership as follows: “Odlo is a world class brand, which we are excited to represent during the big Ski Festival in Holmenkollen.” Odlo looks forward to exciting competitions with its French, Swiss and Slovenian sponsored teams and an impressive atmosphere.

 holmenkolen

Follow or join the unique event: 

HOLMENKOLLEN SKIFEST 10. – 12. MARCH : http://osloskifest.com/ #hkskifest #holmenkollen

HOLMENKOLLEN SKISKYTTERFEST 17. – 19. MARCH (BIATHLON) http://skiskytterfest.no/  #skiskytterfest #holmenkollen 

BLOGGER WANTED! 

Here’s your chance to have the best job in the world!

We are looking for a passionate blogger to help us document the entire event through our own Odlo social media channels!

1.Help populate our Instagram feed through an account takeover during these two main weekends showing:

  • The races
  • The festival mood
  • Odlo’s presence as a brand
  • Team performances from France, Switzerland, Slovenia as we sponsor the three ski federations in Nordic disciplines.
  • If the opportunity comes to meet Martin Fourcade / Dario Cologna etc. in the VIP space to take photos with them.

 

2.Use her own accounts to help spread the word as well in order to help us amplify the event and target an audience we do not have atm. (Scandinavia)

3.Help take additional photos etc. for us to create Facebook albums about the event. 

For compensation we offer:

-          One full Odlo outfit.

-          Potential payment for both weekends (based on number of posts /use of one’s channel etc.)

-          VIP tickets + Press pass 

How to apply?  

Send us a quick intro telling us a bit about yourself and why you'd love covering the event and don't forget to give us a preview of your own channels and blog if you have one! 

Contact us here: socialmedia@odlo.com 

 

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