17 Feb 2016


Outdoor Magazine Award Header


We are happy to inform you that ​the ODLO Primaloft Dress has won the Editor's Choice Award, the highest honour given by ’outdoor’ magazine.


The Editor's Choice Award is an established award in the outdoor industry with the most innovative and functional products given a chance to win. Every year hundreds of products are tested by the editors of the magazine in a laboratory as well as in an outdoor environment.


The PrimaLoft® running dress for women is a truly distinctive yet highly practical addition to any winter runner’s wardrobe. Lightweight and fitted yet packed with warming technology the PrimaLoft® running dress uses clever ‘body-mapping’ to ensure the right parts of your body remain at optimum temperature with strategically placed zones, while excellent thermal insulation keeps the cold out. The dress with its quilted style is also fully windproof and provides excellent breathability – preventing the build up of unwelcome sweat however warm you get and however hard you work out. You can guarantee you’ll stand out safely, too, thanks to the strategically positioned reflective elements on the dress. PrimaLoft® running dress is available in black or purple. There’s also a handy zip pocket for anything you might need on your run.


Since 1988 outdoor is the leading magazine in the field of hiking for the German speaking area. It stands for profound expertise about outdoor-equipment and provides serious tips for hiking and trekking fans.